About
The story
At OVERLAND, where we embody an active lifestyle and celebrate the spirit of freedom. Our brand represents more than just clothing; it’s a movement that encourages you to break free from limitations, pursue your passions, and live life on your own terms. At OVERLAND, we believe in the power of freedom. It’s the driving force behind everything we do, from designing high-quality apparel to creating a vibrant community. We aim to inspire individuals to embrace their true selves and chase their dreams fearlessly. Our customers and followers mean the world to us. You are the heartbeat of our community, and your support fuels our passion to continually push boundaries. We built this brand with you in mind, striving to provide you with apparel that not only looks great but also reflects your adventurous spirit.
To our incredible team, thank you for being the backbone of this organization. Your dedication, creativity, and commitment to our brand’s vision are invaluable. Together, we form a tight-knit family, working harmoniously to bring OVERLAND’s ethos to life. Join us on this journey as we embark on new adventures, embrace challenges, and celebrate the freedom that lies within each of us. Together, let’s inspire the world to prioritize freedom over anything.
Stay fearless,
The OVERLAND Team
The begining
The concept was elegantly straightforward: to present exquisite clothing within inspirational environments, accompanied by unparalleled service.
Innove Couture marked its inception with the opening of its inaugural boutique at Centrall Centre, a distinguished shopping mall located in New York.
Opening our doors to more and more clients, we go national with Innove Couture boutiques across New York.Â
Innove Couture around the world — we launch international shipping, opening to markets outside of the United States of America.Â
Several decades late
Boasting a network of stores spanning North America and a robust global eCommerce platform, Innove remains dedicated to bringing everyday luxury to communities near and far.Â
